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A new Pew Research Center survey of U. Facebook and YouTube dominate this landscape, as notable majorities of U. At the same time, younger Americans especially those ages 18 to 24 stand out for embracing a variety of platforms and using them frequently. As has been the case since the Center began surveying about the use of different social media inFacebook remains the primary platform for most Americans. Roughly two-thirds of U. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.
But the social media story extends well beyond Facebook. The video-sharing site YouTube — which contains many social elements, even if it is not a traditional social media platform — is now used by nearly three-quarters of U. And the typical median American reports that they use three of the eight major platforms that the Center measured in this survey.
For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early The Center has asked about the use of five of these platforms Facebook, Twitter, Instagram, LinkedIn and Pinterest in several surveys of technology use. And for the most part, the share of Americans who use each of these services is similar to what the Center found in its survey of social media use conducted in April As was true in Pew Research Center surveys of social media use, there are substantial differences in social media use by age.
At the same time, there are pronounced differences in the use of various social media platforms within the young adult population as well. Americans ages 18 to 24 are substantially more likely to use platforms such as Snapchat, Instagram and Twitter even when compared with those in their mid- to lates. With the exception of those 65 and older, Facebook is used by a majority of Americans across a wide range of demographic groups. But other platforms appeal more strongly to certain subsets of the population.
In addition to the age-related differences in the use of sites such as Instagram and Snapchat noted above, these are some of the more prominent examples:. For more details on social media platform use by different demographic groups, see Appendix A. Along with being the most popular social media site, Facebook users also visit the site with high levels of frequency.
Note: this is the first year the Center has specifically asked about the frequency of Snapchat use in a telephone poll. In addition to adopting Snapchat and Instagram at high rates, the youngest adults also stand out in the frequency with which they use these two platforms. As was true in surveys of social media use, there is a substantial amount of overlap between users of the various sites measured in this survey.
Most notably, a ificant majority of users of each of these social platforms also indicate that they use Facebook and YouTube. This overlap is broadly indicative of the fact that many Americans use multiple social platforms. As might Looking for 45 65 women expected, younger adults tend to use a greater variety of social media platforms.
The median to year-old uses four of these platforms, but that figure drops to three among to year-olds, to two among to year-olds and to one among those 65 and older. Even as a majority of Americans now use social platforms of various kinds, a relatively large share of these users feel that they could give up social media without much difficulty.
At the same time, the Looking for 45 65 women of social media users who would find it hard to give up these services has grown somewhat in recent years. These findings vary by age. And relatively few have confidence in these platforms to keep their personal information safe from bad actors. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world.
It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions.
It is a subsidiary of The Pew Charitable Trusts. Newsletters Donate My. Research Topics. The youngest adults stand out in their social media consumption As was true in Pew Research Center surveys of social media use, there are substantial differences in social media use by age.
LinkedIn remains especially popular among college graduates and those in high-income households. The median American uses three of these eight social platforms As was true in surveys of social media use, there is a substantial amount of overlap between users of the various sites measured in this survey.
A majority of social media users say it would not be difficult to give up these sites Even as a majority of Americans now use social platforms of various kinds, a relatively large share of these users feel that they could give up social media without much difficulty. You are reading 1 2 3 4. Defining generations: Where Millennials end and Generation Z begins. Follow Us.Looking for 45 65 women
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