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Whether driving in a Kroll's-mobile flashing "gang" s or having milkshake explode out of the shake maker, the women have been an unmistakable advertising hit for the North Dakota chain. It's about good old-fashioned diner food and that sort of German, hard-nosed, in your face sort of funny attitude.
Sondrall moved away from North Dakota to be closer to family. A commercial will begin airing next week with Hedin declaring that she can't do it alone and needs "help" at Kroll's. Finch said there are big aprons to fill, and they're looking for somebody with personality and humor to become part of the advertising brand.
Although the contest promotion focuses on the next Kroll's "lady," Kroll's owner Keith Glatt said the contest is open to men and women, young and old.
The winner or winners may have similarities to the existing Kroll's ladies or could bring a new twist to the brand, he said. Glatt, whose parents bought the Kroll's business insaid he had no idea the Kroll's ladies would become so popular when they made the first commercial in They went on to create about 20 commercials, Finch said.
Jody Mattern, an advertising professor at Minnesota State University Moorhead, said the TV commercials were targeted to an older audience but have been just as successful with young people. The advertising connects the state's German heritage, food and a sense of grandma, which appeals to a lot of people, she said. Hedin said she misses her fellow Kroll's lady because they had a good time working together. She advises the next Kroll's lady to be funny and to talk a lot.
Hedin will continue to be part of Kroll's advertising after a new public figure is found, Finch said. Kroll's has five locations in Bismarck, Mandan, Fargo and Minot. Anyone interested in applying can go online to nextkrollslady. H2M will also do a live casting call on Sept. Those interested can audition starting at p. A panel of judges will narrow all of the applications and then the public can vote to pick their favorites at nextkrollslady. Trending Articles. Written By: news grandforksherald.
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